Marketing is not just about selling products, but about building trust and connection

Effective marketing strategies that build lasting relationships with customers

Core Concepts

Four core concepts that build the foundation of successful marketing

Customer-Centric

Deeply understand target customers' needs, pain points, buying motivations and behavioral patterns

Key Points

Deeply understand target customers' needs, pain points, buying motivations and behavioral patterns

Build detailed customer personas through user research, data analysis and feedback collection

Always think about product value and marketing strategies from the customer's perspective

Ensure every marketing activity solves customers' actual problems

Establish customer needs-driven product development and service optimization processes

Regularly update customer personas to adapt to market changes and evolving customer needs

Value-Driven

Clearly communicate the specific benefits and value that products or services bring to customers

Key Points

Clearly communicate the specific benefits and value that products or services bring to customers

Not just showcase features, but highlight the results and changes after use

Strengthen value propositions through case stories, data proof and customer testimonials

Let customers feel the reasonableness of ROI and the quantifiability of value

Establish a value hierarchy system, covering everything from basic functions to emotional value

Continuously optimize value communication methods to ensure information is clear, understandable and persuasive

Relationship-Oriented

Build long-term customer relationships, not one-time transactions

Key Points

Build long-term customer relationships, not one-time transactions

Cultivate customer loyalty through quality pre-sales consulting, comprehensive after-sales service and continuous value delivery

Value customer lifetime value, invest in customer success and satisfaction improvement

Build customer communities and interactive platforms to enhance customer sense of belonging

Design customer growth paths, provide tiered product and service upgrades

Deepen customer relationships through personalized services and customized solutions

Data Validation

Guide marketing decisions based on real data and customer feedback

Key Points

Guide marketing decisions based on real data and customer feedback

Establish comprehensive data collection and analysis systems, including website analytics, conversion tracking, A/B testing, etc.

Regularly evaluate marketing effectiveness, quickly adjust strategies, avoid making important decisions based on intuition or experience

Establish key indicator monitoring systems to track marketing campaign effectiveness and ROI in real-time

Discover customer behavior patterns and market opportunities through data mining

Cultivate a data-driven decision culture, making data the core basis for marketing optimization

Product Promotion Process

A simple framework that small businesses can use

Step 01

Positioning

Identify who your target customers are, where they are, and what they care about

Main Content

Customer Persona Development: Build detailed target customer personas through market research and data analysis, including age, gender, income, interests, pain points and other key information

Market Positioning Strategy: Based on customer personas and competitive analysis, determine product's unique position in the market and clarify core messages to communicate to customers

Value Proposition Design: Extract product's core value proposition, use concise and powerful language to express what problems the product can solve for customers and what value it brings

Differentiation Strategy: Analyze competitive environment, find product's differentiation advantages, and develop unique market positioning strategies

Recommended Tools

Google Analytics

Website user behavior analysis

SurveyMonkey

Market research surveys

SEMrush

Competitive analysis

Persona Tools

Customer persona development

Practical Tips

Deep customer understandingDifferentiated positioningClear value propositionRegular persona updates

Expected Output

Customer personas, market positioning, value propositions, competitive analysis reports

Step 02

Visibility

Make your target customers see you

Main Content

Multi-Channel Exposure Strategy: Select appropriate exposure channels based on target customers' media consumption habits, including social media, search engines, content platforms, etc.

Content Creation Plan: Develop systematic content creation plans, continuously output valuable content, establish professional brand image and influence

SEO Optimization Strategy: Optimize website structure and content, improve natural ranking in search engines, gain free targeted traffic

Paid Promotion Plan: Develop reasonable advertising budget and placement strategies, quickly expand brand exposure through paid advertising

Recommended Tools

Facebook Ads

Social media advertising

Google Ads

Search engine advertising

Hootsuite

Social media management

Canva

Marketing material design

Practical Tips

Multi-channel layoutContent quality firstData-driven optimizationContinuous investment

Expected Output

Content marketing plan, advertising strategy, SEO optimization plan, exposure effectiveness report

Step 03

Conversion

Convert attention into purchases

Main Content

Conversion Path Design: Design clear customer conversion paths, from initial contact to final purchase, with clear guidance and incentives at each stage

Landing Page Optimization: Optimize product page design and copy to improve page conversion rates, including titles, descriptions, images, buttons and other key elements

Trust Building Mechanisms: Build customer trust through customer reviews, case studies, authoritative certifications, etc., reducing psychological barriers to purchase decisions

Purchase Process Optimization: Simplify purchase processes, reduce unnecessary steps, provide multiple payment methods, improve purchase experience

Recommended Tools

Unbounce

Landing page builder

Mailchimp

Email marketing automation

Hotjar

User behavior analysis

Stripe

Payment processing system

Practical Tips

Simplify purchase processBuild customer trustA/B test optimizationTimely lead follow-up

Expected Output

Conversion funnel, landing page design, email sequences, conversion rate reports

Step 04

Retention & Advocacy

Keep customers coming back and recommending you

Main Content

Customer Lifecycle Management: Establish complete customer lifecycle management systems, from new customer onboarding to existing customer maintenance, providing personalized service experiences

Repeat Purchase Incentive Strategy: Design effective repeat purchase incentive mechanisms, including member discounts, point rewards, exclusive services, etc., to improve customer repeat purchase rates

Word-of-Mouth Marketing System: Establish systematic word-of-mouth marketing systems, encourage satisfied customers to share and recommend, acquire new customers through word-of-mouth

Customer Feedback Loop: Establish customer feedback collection and processing mechanisms, continuously improve products and services, enhance customer satisfaction

Recommended Tools

HubSpot CRM

Customer relationship management

ReferralCandy

Referral marketing platform

Zendesk

Customer service system

NPS Tools

Customer satisfaction surveys

Practical Tips

Quality customer servicePersonalized experienceIncentivize referralsContinuous value creation

Expected Output

Customer relationship system, membership program, referral mechanism, customer satisfaction reports

Case Studies

Real cases, data-driven results

Owner Opens 5 Restaurant Locations in Less Than 3 Years

Restaurant Chain Growth

Owner Opens 5 Restaurant Locations in Less Than 3 Years

Real case study from 0 to 5 locations, explaining the "systematic operations + marketing" combination.

What you'll learn: How to break down key metrics for store replication, marketing-operations ratio, team and process standardization.

Restaurant IndustryChain OperationsSystematic OperationsRapid Expansion

Google Ads For Roofers: 151 Leads in 60 Days

Local Service Lead Generation

Google Ads For Roofers: 151 Leads in 60 Days

Typical local service industry (roofing repair) generated 151 qualified leads in 60 days using Google Ads, with clear data.

What you'll learn: Keyword and geo-targeting, landing page conversion points, practical details of budget and bidding strategies.

Local ServicesGoogle AdsLead GenerationRoofing Repair

Broken Fitness Facebook Ads Fixed. Here's Exactly What I Did

Fitness Gym Ad Optimization

Broken Fitness Facebook Ads Fixed. Here's Exactly What I Did

Practical reconstruction process reducing cost per lead from £8 to £2, perfect for fitness/education businesses requiring in-store visits.

What you'll learn: Account structure reorganization, creative and audience optimization, troubleshooting approach for continuous conversion cost reduction.

Fitness GymFacebook AdsCost OptimizationLead Quality

The BEST Facebook Ads For Gyms Strategy in 2025

Gym Facebook Ads

The BEST Facebook Ads For Gyms Strategy in 2025

Complete advertising framework for 2025, host has long-term experience serving European and American gyms with rich case studies.

What you'll learn: SLO (Self-Liquidating Offer) product design, ad creative structure, path from cold start to scale.

GymFacebook Strategy2025 TrendsSLO Products

My Etsy Ads Strategy Helped Make Her First Million

Etsy Advertising Strategy

My Etsy Ads Strategy Helped Make Her First Million

Conversation with renowned Etsy creator, covering systematic approach from product selection, keywords to advertising strategy.

What you'll learn: Etsy ad structure, search intent matching, conversion rate optimization and repeat purchase improvement.

EtsyE-commerce AdsMillion RevenueCreator Economy

How This Shop Did 13k in Only 10 Days – Etsy Case Study

Etsy Rapid Growth

How This Shop Did 13k in Only 10 Days – Etsy Case Study

Complete breakdown of short-term explosive growth, suitable for merchants doing holiday/peak season sprints.

What you'll learn: Listing optimization checklist, discount and scarcity design, traffic channel coordination.

EtsyRapid GrowthHoliday MarketingHit Product Strategy